![]() Maria Enrica Virgillito, in her scientific paper on the Rise of Robots, said they could present “…the fourth industrial revolution: robots and artificial intelligence”.(4) Secondly robots will blur service process boundaries and enable a redefinition of roles since they, by design, excel in a multi-tasking role. What will they (robots) do well? Ian Roderick in his research on the representation of robots as living labour said, “…robots blur the boundary between the tool and the living.”(2) Martin Ford in his book, Rise of the Robots: Technology and the Threat of a Jobless Future said, “Computers are getting dramatically better at performing specialized, routine and predictable tasks, and it seems very likely that they will soon be poised to outperform many of the people now employed to do these things.”(3) As a hospitality tool, robotics will be adept at our specialized, routine tasks tasks where accuracy is essential tasks that require large amounts of data processing and tasks that may be unsafe or dangerous to humans. We begin our discussion with a question: Where will they (robots and human capital) complement each other and where will they diverge? Perhaps a good place to begin is to focus on the robotics side of the equation. Robotics and Human Capital in Hospitality – Where will They be a Complement and Where will They Diverge? ![]() What is the current state of robotics in hospitality? – Business Week, August 2, 1968.The issue and impact of creative destruction on economic capital.Robotics & human capital in hospitality: Where will they be a complement and where will they diverge?.The authors, Robert Rippee, Director of the Hospitality Innovation Lab at UNLV and Ken Greger, a partner with AETHOS Consulting Group specializing in Hospitality & Leisure, collaborated on this article to elevate the discussion by raising what we consider to be the three key topics for hotel executives: The rate of technological change is said to double every two years under an observation called Moore’s Law.(1) This doubling of change brings significant implications for today’s hotel executive not only about the speed at which robotics will become an integral part of your operation, but also the potential conflicts this will present with your human capital during the adoption phase of the new technology. Robots entering the hospitality industry will be very different from their fictional counterparts and certainly won’t possess the artificial intelligence of the sinister HAL Computer, at least not yet. That same quantum leap is on its way to hospitality just as surely as the computer changed the front desk process late in the twentieth century. Robots have reshaped manufacturing, technology, aerospace and online retail/warehouse supply chain structure and process. The movies implanted a mental image of a robot, but don’t be unduly alarmed – C3P0 is not yet on the horizon. ![]() A common theme among these robots was an intelligence, sometimes sinister and sometimes benevolent, but always present. Since then our imaginations have been led by humanoid machines capable of capturing our hearts (R2D2) to threatening our very destruction (Westworld, The Terminator). The machine was called “the Automaton,” as the term robot would not be used until 1920. ![]() ![]() This article has been first published on and was co-authored by Robert Rippee, Director of Hospitality Innovation Lab and Director of the eSports Lab at UNLV.Ī robot first appeared in a motion picture in 1919, The Master Mystery. Are Robots and Artificial Intelligence Real-Life Threats to Humans and Their Jobs? ![]()
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